#2 New Lure Colors

A wise worm harness manufacturer once told me, “To sell lures, you need to catch fishermen first.” I know I’m always rummaging through the bins and searching the shelves of the local sporting goods store looking for that one thing I’ve never seen before. No matter how old school and set in your ways you think you are, no fisherman can resist the tempting glow of a lure package labeled “New Color”. What does it do? What will it attract? How cool will it look in my tackle box? I swear I have a few dozen of those laying around, unopened of course. By the time I actually use them, I’m sure a new color will hit the shelves that I’ll have to have.